What Do You Know About Trung Nguyên Coffee?
Trung Nguyên is widely recognized as a symbol of Vietnamese coffee culture — a brand that embodies national pride and the spirit of creativity through each coffee bean. Founded in 1996 in Buôn Ma Thuột, Vietnam’s “coffee capital,” Trung Nguyên began with a bold dream: to bring the authentic taste of Vietnamese coffee to the world.
After nearly three decades, Trung Nguyên has solidified its position both domestically and internationally, with its products now enjoyed in over 60 countries across Asia, Europe, and the Americas.
The brand’s mission is deeply rooted in its philosophy: “Awaken the Creative Potential of the Vietnamese People.” Each cup of Trung Nguyên coffee is more than just a beverage — it is a source of inspiration, clarity, and positive energy to start the day. This human-centered philosophy sets Trung Nguyên apart from brands that focus solely on flavor or commercial success.
Among its many innovations, the Trung Nguyên “Chế Phin” Roasted & Drip-Brew Coffee Collection stands as a defining creation. This line beautifully blends traditional roasting artistry with modern technology, designed specifically for Vietnam’s signature phin brewing method — capturing the full aroma and deep, authentic flavor of pure roasted coffee.
The collection ranges from Chế Phin No.1 to No.5, each crafted to offer a unique balance of flavor and strength. From the bold and intense Robusta in No.1 to the refined harmony of Arabica, Catimor, and Excelsa in No.5, every number represents a distinct taste experience — allowing every coffee lover to find their perfect match.
Trung Nguyên coffee is not only a household favorite but also a trusted choice for thousands of cafés across Vietnam. Its rich, consistent flavor and ease of brewing make it ideal for both home users and professional baristas. For cafés seeking to deliver an authentic Vietnamese coffee experience — slow, soulful, yet full of vitality — Trung Nguyên remains the leading choice.
Blending creativity, culture, and cutting-edge production, Trung Nguyên is more than just a coffee brand. It is a lifestyle, a symbol of entrepreneurial spirit, and the living essence of Vietnamese coffee culture in the modern era.

Overview of the Trung Nguyên Chế Phin Coffee Collection
The Trung Nguyên Chế Phin Coffee Collection was born from the philosophy of “Coffee for every taste.” Each number from 1 to 5 represents a distinct flavor profile — skillfully blended from Arabica, Robusta, Culi, and Catimor beans, the signature varieties of Vietnam’s Central Highlands.
Every product is roasted under strict standards to preserve natural coffee oils, then tightly packed in convenient 500-gram bags. With its affordable price yet premium quality, this collection is ideal for all coffee lovers — from home drinkers and office workers to professional cafés.
The collection’s hallmark lies in its consistent flavor, perfect compatibility with the Vietnamese “phin” brewing method, and its personal touch — everyone can find their preferred taste among the five distinctive Chế Phin flavor levels.
Detailed Description of Each Trung Nguyên Chế Phin Coffee
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Chế Phin No.1 – Bold Original Flavor
Chế Phin No.1 is the top choice for those who love traditional, intense coffee. Made from 100% Buôn Ma Thuột Robusta beans, it delivers a strong, deep bitterness with a long-lasting aftertaste.
From the very first sip, you’ll sense its robust body and subtle burnt caramel aroma. This coffee is perfect for those who need alertness and focus — especially office workers and long-distance drivers.
When brewed using a phin, Chế Phin No.1 produces a rich crema and a powerful aroma. That’s why many Vietnamese cafés choose it as the standard for the classic Vietnamese iced milk coffee (cà phê sữa đá). A touch of condensed milk or sugar can balance the bitterness without losing its authentic Vietnamese essence.

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Chế Phin No.2 – Perfect Balance Between Aroma and Strength
The combination of Robusta and Culi beans in Chế Phin No.2 creates a more harmonious flavor profile. If No.1 is bold and strong, No.2 strikes a balance — moderately bitter, gently aromatic, with a thick, creamy crema.
Culi is a rare type of coffee bean with a single seed per cherry, containing higher caffeine levels. This blend produces a full-bodied cup — rich yet smooth, aromatic but not overpowering.
Ideal for those who enjoy iced milk coffee or light black coffee, Chế Phin No.2 delivers a smooth, balanced experience. Brew it at a 1:3 coffee-to-water ratio for a steady drip and velvety texture.

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Chế Phin No.3 – Harmony Between Aroma and Taste
Chế Phin No.3 offers the perfect middle ground between boldness and softness. It blends Arabica, Robusta, and Culi beans, creating a distinctive aroma and balanced flavor.
Upon opening the pack, the gentle fragrance of Arabica mingles with the depth of Robusta, bringing hints of chocolate and roasted nuts. The initial light bitterness gradually shifts into a mild sweetness, leaving a smooth, lingering finish.
This is the ideal choice for beginners or those seeking harmony. Besides the traditional phin brew, No.3 pairs wonderfully with fresh milk or almond milk, creating a refreshing, gentle yet stimulating cup.

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Chế Phin No.4 – Elegant Aroma, Sophisticated Lightness
If each Chế Phin level represents a different layer of flavor, No.4 is the “pinnacle of refinement.” With a higher proportion of Arabica beans, it offers a fragrant aroma, a hint of mild acidity, and a smooth, sweet aftertaste.
Coffee lovers who appreciate Western-style brews, especially Italian or French profiles, will enjoy No.4 for its modern and elegant character. It’s best enjoyed hot or with unsweetened fresh milk — soft and pleasant while maintaining authentic coffee depth.

Brewed slowly with a small aluminum phin, the aroma of No.4 spreads gently, evoking a sense of calm and morning serenity — a truly refined experience.
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Chế Phin No.5 – The Pinnacle of Blending Mastery
The premium highlight of the collection, Chế Phin No.5 is crafted from four prized beans — Arabica, Robusta, Catimor, and Excelsa — blended in Trung Nguyên’s secret ratio. The result is a luxurious balance of bitterness, acidity, sweetness, and aroma.
Each sip reveals a silky crema, deep fragrance, and long-lasting sweet aftertaste — a testament to Trung Nguyên’s roasting artistry and the richness of Vietnam’s Central Highlands.
This variant is perfect for coffee connoisseurs and upscale cafés. For a creative twist, try combining it with coconut milk or whipped cream to create a rich, indulgent, and elegant beverage that delights adventurous palates.
4. Brewing Art and Phin Coffee Recipes
To make the perfect phin coffee, every detail matters. The recommended ratio is 20g of coffee per 170ml of water. Pour 40ml of hot water first to let the coffee bloom, then add the rest while keeping the temperature between 95–98°C. Avoid boiling water, which can burn the natural oils.
Alternative recipes:
- Black coffee: No sugar or milk — ideal for those who love pure bitterness.
- Lightly sweet black coffee: 1 part coffee, 3 parts sugar — stir while hot.
- Vietnamese milk coffee: Add 2 spoons of condensed milk — rich and creamy, Saigon-style.
- Coffee with fresh milk: ½ coffee, ½ milk — best served iced.
- Coconut coffee: 1 part coffee, 1 part coconut milk — aromatic and mildly sweet.

Each recipe enhances the unique character of every Chế Phin level.
5. Why Trung Nguyên Phin Coffee Is Unique
Unlike instant coffee, Trung Nguyên phin coffee preserves all natural oils and aromas, resulting in a richer, more authentic flavor. Each drip embodies the craftsmanship and heritage of Vietnamese coffee culture. Brewing with a phin is not just a method — it’s a ritual that encourages mindfulness and appreciation.
This cultural depth sets Trung Nguyên apart from modern blends or capsule coffees. It’s not merely a drink — it’s a cultural experience, a cherished part of daily Vietnamese life.
6. Health Benefits of Drinking Coffee Daily
According to Harvard Health Publishing (2022), moderate coffee consumption improves focus, reduces fatigue, and enhances creativity. Coffee also contains powerful antioxidants that support cardiovascular health and elevate mood.
A 2023 European Journal of Nutrition study found that people who drink 1–2 cups of coffee daily have a 20% lower risk of developing type 2 diabetes. With its pure, unflavored roast, Trung Nguyên phin coffee is an excellent choice for maintaining a healthy daily habit.
7. Usage and Storage Tips
- Limit to no more than three cups per day to avoid restlessness or insomnia.
- Avoid drinking on an empty stomach, especially in the early morning.
- Store in an airtight container in a cool, dry place, away from sunlight.
- Do not refrigerate, as coffee easily absorbs odors.
- For those sensitive to caffeine, try the milder Chế Phin No.3 or No.4.
8. Global Reviews and Feedback
Trung Nguyên Coffee has received high praise worldwide. CNN Travel (2019) called it “the soul of Vietnamese coffee culture.” Forbes Asia (2020) listed Trung Nguyên among “Asia’s Top 50 Brands.”
On TripAdvisor, international visitors describe Trung Nguyên coffee as “powerful and enchanting, like the red soil of the Central Highlands.” The Reddit Coffee community praises its Robusta for being “richer and smoother than Brazilian coffee.”
Meanwhile, Amazon US customers rate the Chế Phin 3–5 line 4.7/5 stars, appreciating its balance of flavor, ease of brewing, and fair price.
In Vietnam, customers echo this satisfaction:
“Strong, aromatic, and easy to brew — the authentic Vietnamese taste.”
“Just opening the bag fills the kitchen with that distinct coffee scent — truly Vietnamese.”

9. Frequently Asked Questions (FAQ)
- Can Trung Nguyên Chế Phin be brewed using a coffee machine?
Yes. However, traditional phin brewing offers the most authentic flavor. - Which one is best for Vietnamese iced milk coffee?
Chế Phin No.1 and No.2 — both strong, bold, and perfect for cà phê sữa đá. - Which type is suitable for beginners?
Chế Phin No.3 or No.4 — mild aroma, balanced flavor, and easy to enjoy. - How to identify genuine Trung Nguyên products?
Check for anti-counterfeit seals, QR codes, clear packaging, embossed logos, and natural aroma. - How long does the coffee stay fresh after opening?
Best consumed within 30 days to maintain its full aroma and flavor.
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